AEO Improvement
About — AEO Improvement, founded by Evan Weber
AEO Improvement is an Answer Engine Optimization auditing platform built by Evan Weber to help marketing teams measure and improve how AI search engines like ChatGPT, Claude, Gemini, and Perplexity describe their brands.
Audit, simulate, improve, and monitor
AEO Improvement checks citability, brand authority, AI crawler access, technical SEO, schema markup, and per-platform readiness. Recommendations include their evidence source and remain in a domain-level checklist until the user marks them complete.
Current methodology
Citation-path bots are scored separately from training bots. OAI-SearchBot controls ChatGPT search discovery while GPTBot is used for model training. llms.txt is treated as optional because it is not a demonstrated citation gate. Fresh, server-visible content and explicit last-updated dates receive higher priority.